Home Selling Tips

Purchase Decisions are more Emotional than Logical

Purchase Decisions are more Emotional than Logical!

Think about that.  People don’t buy homes because of purely logical reasons.  If they did, one 4 bedroom, 2 bath home would sell just like any other.   But they don’t.

That’s because people discriminate by nature.  One home will always appeal to them over another based on their personal desires. They buy homes because of the FEELINGS the home gives them.  Nearly everyone buys a home thinking of the LIFESTYLE BENEFITS they’ll get by living there.

So it’s important to recognize and appeal to buyers’ EMOTIONS when marketing your home. It takes a lot of experience and successful results to position a house to appeal to a buyer’s emotion. Everyone has their own personal desires, ideas and perception. Especially when it comes to purchasing a home. One home will always stand out, not only because they are priced or marketed better, but also because of the way that certain home makes a buyer feel. People are sometimes willing to pay more for a house, even if it doesn’t make sense logically. Even if it is priced higher than an equally sized house in a similar area. Many variables come into play when purchasing a home, but nearly everyone buys a home for the lifestyle benefits they’ll receive by living there.

The number of rooms in a house, its size, even its location are important factors but are not the true reason a house sells. That’s a fact. It’s more about the feelings the buyer gets when they walk into that home. Is your buyer going to be a couple looking to start a family or a single who just moved to the area? Are they young and just getting started or ready for retirement? These are questions that your real estate agent should know the answers to.

A good real estate agent knows their market and potential buyers. They use cutting edge information to identify who the potential buyer is, what they’re looking for, what appeals to their emotions, etc. This information dictates how you market and potentially sell your home. Make sure the agent you choose understands the value of knowing your buyer and marketing accordingly. These agents know the buyer, their wants, and desires and uses that information to sell fast and get you the best price.

Keep an eye out for the next 3 Home Selling Tips or give me a call to find out sooner. Also get a free copy of the Ultimate Home Sellers Checklist to learn more secrets to getting homes sold. visit

If you are ready to get your home sold, consider an agent who has been certified by AdvantageU – Home Sellers Resource. AdvantageU Certification means an agent has a proven track record of success! Which means you win!


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Terri Bias is AdvantageU Certified. She has over 20 years

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