Finding Real Estate Agent

8 Success Factors of a Great Real Estate Agent – #2 Communication

We recently posted an article discussing how finding the right real estate agent is like dating, and what the 8 Success Factors are that help ensure you are working with the right agent for your needs. As promised, over the next series of articles we will elaborate on each of the 8 Success Factors. In this article, Success Factor #2: Communication will be explored. If you didn’t read the original post or Success Factor #1, check out the links below to get caught up:

Finding a Real Estate Agent is Like Dating…and Here’s Why

Success Factor #1 – They Listen 

home seller

We’ve all heard the saying, “Communication is key”.

This is especially true when choosing a real estate agent.

In this article, we cover the signs of a good communicator and the benefits of effective communication when working with a real estate agent.

Let’s get started!

Signs of an Effective Communicator

1. Communication is Two Way

Being a good communicator requires the ability to sit back and listen, in a way that invites conversation. Make sure your real estate agent is listening to you (link to #1). If they are dominating the conversation and you feel like you aren’t getting a chance to speak, this could be a sign that they may not possess effective communication skills.

2. They Avoid “You” Directives

If you find your agent using the word “you” and a directive (“you are”, “you should”, “you will”, etc. – words that demand an action from whoever you’re communicating with), they may have poor communication skills. Statements like “You should have listed in the spring” or “You have to de-clutter your home immediately” make people feel like they are being communicated at rather than communicated to. Look for an agent that uses “you-neutral” statements – the word “you”, followed by a statement of fact – “I noticed, you didn’t list in the spring” or “I think you may be able to significantly increase the value of your home by removing some of the excess clutter”.

Trust us. Dealing with someone who uses “you” directives constantly, may make you defensive (rightfully so) and can become difficult to work with. You need an agent who is on your side and wants to support you, not boss you around.

3. They are Open to Your Ideas

Consider the way you react to ideas presented by others. If your first reaction is to shoot down the idea, you may have poor communication skills. If you have an idea when it comes to the strategy of selling your home, your agent should be there to listen. They are the expert, but it is important that they respect and value your ideas as well.

Real Estate Agent

4. They Empathize with You

Selling your house is a huge step and emotions tend to get high. Make sure your agent always validates your feelings rather than dismissing them.

5. They Don’t Resort to Passive-Aggressiveness and Sarcasm During Difficult Conversations

Passive-aggressiveness and sarcasm can get in the way of presenting real solutions to problems and are often interpreted as belittling or condescending. If you are in a difficult conversation with your agent – which may happen from time to time – they should be presenting straightforward and honest solutions to you. Using sarcasm or passive-aggression is not productive and can quickly escalate an already tricky scenario.

Real Estate Agent

Don’t forget communication is a two-way street, meaning you will have some give and take. Respect comes from both sides and to have effective communication, you must be willing to put in the effort as well.

Next read: Success Factor #3 – They Know the Market

If you are in the market to sell a home, contact us to GET MATCHED with an AdvantageU Certified agent.

Get Matched with certified real estate agents

Not ready to sell just yet? Feel free to speak with one of our Regional Specialist who can help answer any questions you may have regarding the home selling process.

Also, be sure to download our Ultimate Home Sellers Checklist to ensure you are following the necessary steps prepare your home for sale.

Home Sellers Checklist


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Terri Bias is AdvantageU Certified. She has over 20 years

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