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About Us

About Us

Empower Yourself

AdvantageU Home Sellers’ Resource was established to help residential home sellers navigate the complex world of real estate. Our aim is to help you: Reduce time & effort, discover available options, limit uncertainty & risk and make smart decisions.

The AdvantageU Home Sellers’ Resource gives you the tools you need to make smarter choices about selling your home. Our proprietary “Get Matched” service connects you with only the best real estate agents in your area. These matches are exclusively tailored to your unique situation and needs.

AdvantageU information and resources are always free.


Home Real Estate
House Sold by Real Estate Broker
Home sold by property brokers
Home sold on MLS listing

They provided incredible service! They sold my home in 14 days and saved me $3,514.

— Judy D’Ambrose, Webster NY

They sold my house in 4 days and I was able to pocket an extra $5,713.

— Steve Johnston, Greece NY

They sold our home in 18 days, we saved money and they helped us purchase our new home.

— Mike and Diane Osewalt, Rochester NY

We received a contract for sale in 4 days of signing up and saved $2,250.

— Rick and Suzy Kasper, Rush NY

I was planning to move from NJ to join my family in Atlanta, GA. I’d lived in my home for 20

— Paula, Atlanta GA

I was happy with the advantageU matching service and how much professionalism the agent Bobby s

— John P. Penfield, NY

I used the advantage U matching service, I appreciated the concept and would recommend the free

— Alan H. De Pere, WI

I was happy with the program and I would definitely recommend AdvantageU service. I was able to

— Senarath B. Antelope, CA

I was very pleased with this service. My house was on the market for 50 days with no serious of

— John M. Cedar Rapids, IA

Before using the free AdvantageU service I tried  For Sale By Owner for 1 week because I neede

— Dan B. Grand Rapids, MI

I was happy with Advantage U setting me up with John and I would recommend him to other people

— Robert W. Tallahassee, FL

The service provided to me by Advantage U was good and I am glad they picked out TJ. I was not

— Crystal H. Myrtle Beach, SC

I would recommend Advantage U to friends and family. Once I spoke with Will I knew I would give

— Ondra M. Miramar, FL

Advantage you had very great timing when they called me and I felt I was qualified very well. J

— Fang H. Medford, OR

I was looking at 4 other agents when Advantage U called and matched me with John. We had to mak

— Jack B. Roberts, WI

When we received a phone call from Advantage U we were trying to close on our house on our own.

— Wendell H. Mechanicsville, VA

Advantage U called after I was selling my home FSBO for two weeks and had low offers. After bec

— Matthew K. Charlotte NC

I started to sell my home FSBO and had no one come to any showings. My phone was ringing off th

— Adam P. Mauldin, SC

I started as a FSBO before meeting Joe W. through Advantage U. He convinced me that to really n

— Travis K. Wake Forest , NC

Since we were not in the area we thought we should sell our house. After putting on zillow we s

— Rebecca. Smithville, TX

My name is Marlene and I did speak with the AdvantageU rep Robin and also the realtor Christina

— Marlene S.

Isaiah Colton FOUNDER & CEO

face When a homeowner wants to get their home sold, there’s no easy way for them to identify, evaluate and hire a real estate agent. The homeowner simply wants to get their home sold fast, for the best price, the least cost and the least hassle. Most home sellers simply don’t have the information they need to select the best agent to match their individual needs.

Our mission is to take the guess work and risk out of that process for home sellers. We pull back the curtain and accurately assess a real estate agent’s past performance and potential success with your home.

If we determine an agent has a proven track record of success and shows a commitment to customer satisfaction, only then will he or she be considered to be a part of the List Assist network.


Best Real Estate Agents

AdvantageU understands the challenges homeowners face from limitations on time, resources and knowledge. We’ve developed a platform that can bolster the success of anyone trying to sell their home. The team at AdvantageU, uses our proprietary Home Sellers Resources to help homeowners make better choices to help sell their home quickly and with a fair market value. Our aim is to help you: Reduce time & effort, discover available options, limit uncertainty & risk and make smart decisions.

Our Company For the Community

At AdvantageU, doing the right thing is at the core of our purpose, values and principles. That includes investing in the communities in which we live, work and serve. In fact, two key points found in our Corporate Code of Ethics posted on the walls of our headquarters building reads as follows:

•  We believe in superior service to our consumers, our community, and to each other as members of the business community.

•  We believe in the untapped potential of every human being.

AdvantageU team
AdvantageU team
AdvantageU team volunteering
Best Real Estate Agents volunteering

With those values, it only makes sense that we would support Flower City Habitat for Humanity.

Families who own homes enjoy wealth accumulation, improved health, education and security. Better behavior, increased work productivity, enhanced civic and political participation are also shown. It truly is a hand-up, not a hand out.  That’s why we love this program–we have the chance to help break the cycle of poverty–graduation rates for youth who have lived in our Flower City Habitat for Humanity houses is 98% in a city where the average is under 48%.

The stability of home-ownership can also help stabilize the surrounding neighborhood providing positive benefits to more than just one homeowner.

Make Hillside Children Center your Charity of Choice on Amazon.com through Amazon Smiles, where Amazon sends a percentage of sales from select purchases to your charity organization.

Quick Quiz
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Know what to do, when.

get your checklist now!

This list is tailored to make sure your homeselling experience is a success. AdvantageU provides free tools and the definitive A to Z list curated from our extensive experience to save you time time and money.


AdvantageU By the Numbers


Homes Sold
in 2016


Savings per
Home Sold


Resource Experts
at Your Disposal


of Homes are Sold
by top 10%
Expert Agents

30 Days

Time to sell
a Home

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